The Icon. The Original. The White Label.

The best-selling Cinch fit of all time — the White Label — is built for the man who demands comfort without sacrificing style. Often imitated, never duplicated, this legendary jean features a versatile relaxed fit, straight leg, and an easy-stacking 18¼" bottom opening that slides right over your boots.

Whether you're heading to the arena, the ranch, or the weekend, the White Label delivers. A rich medium stone wash pairs with Cinch's signature stitched back pockets for a look that's as sharp as it is hardworking.

Features

• Denim Style: White Label
• Fit: Relaxed
• Leg: Straight
• Wash: Medium Stone
• 18¼" bottom opening — fits over boots
• Signature stitched back pockets
• Preferred by NRHA trainer Andrea Fappani and top team ropers